by Harpreet Atwal | Jun 15, 2018 | News
“High-energy brands create a constant sense of interest and excitement. Consumers sense that these brands move faster, see farther, and are more experiential and more responsive to their needs.” – John Gerzema and Ed Lebar Audi and Subaru are two contemporary...
by Harpreet Atwal | May 28, 2018 | Expertise
Image From Media Portal by Porsche In the last post, we defined brand-value in the automotive market as a strong alignment of strategy, deep customer insight, and brand control. Now, we are briefly focusing on how total brand value is built. Auto brands with the right...
by Harpreet Atwal | Apr 30, 2018 | Expertise
3 Expert Tips for Customer Feedback Surveys Requesting customer feedback is imperative to ensure you are on the same page as your customer. You can get feedback in more than a few ways such as requested social reviews, usability tests, customer interviews, NPS scores,...
