January 2009

Next generation of Enprecis Insight Service released for Mazda North American Operations

January 01, 2009 - Enprecis, the online leader in dynamic capture of consumer-generated marketing intelligence for the automotive industry, today announced the release of its next generation Enprecis Insight Service (EIS) for Mazda North American Operations. Mazda, an early adopter of Enprecis technology, uses the Enprecis platform to augment their Quality Assurance program, bolster customer satisfaction and improve vehicle quality rankings in real-time. “The information is far more timely and useful, in addition to providing production month (or even weekly or daily, if needed) break-outs, assisting in the validation of countermeasures,” says John Crowe, Mazda’s Director of Quality.

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