Jaguar Land Rover Expands Customer First Philosophy to New Markets, New Devices with Enprecis Continuous Quality Insight (CQI) Mobile
September 25, 2013—Seattle, USA, and London, UK—Leading luxury automaker Jaguar Land Rover is taking its Customer First philosophy to new markets and new devices by expanding a longstanding partnership with automotive quality data provider Enprecis. Since joining forces four years ago, these cutting-edge companies have monitored customer feedback for 11 vehicle lines in five countries, collecting hundreds of thousands of responses to millions of survey questions. Data from the Enprecis Continuous Quality Insight (CQI) platform helps Jaguar Land Rover understand the vehicle ownership experience and make Customer First a global reality.
Since launching in the United Kingdom and United States in 2009, Jaguar Land Rover has expanded its use of CQI to Australia, China, and Russia. Having access to detailed data about vehicle quality early on helped Jaguar Land Rover win brand and vehicle awards in the J.D. Power and Associates Initial Quality Study in 2012 and 2013. Now, following double-digit sales growth in Asia-Pacific in the first half of 2013, Jaguar Land Rover plans to launch CQI in the crucial emerging automotive markets of India and Brazil, as well as several established markets.
Alongside the continued global expansion, Jaguar Land Rover will launch Enprecis CQI Mobile, bringing the power of the CQI platform to tablets and mobile devices. By allowing vehicle owners in any market to give feedback quickly, using any type of mobile device, Jaguar Land Rover confirms its commitment to offering customer centric solutions. With mobile penetration exceeding 80% in Brazil and India, being able to collect feedback on mobile devices in these markets will accelerate the growth of Jaguar Land Rover’s new quality programs.
“Enprecis provides us with great customer data at unparalleled speed,” asserts Sergio Brito, Quality Assurance Director at Jaguar Land Rover. “Easy access to this information has been extremely valuable to our continued global growth, and we look forward to taking our Customer First philosophy to new regions using CQI Mobile.”
“Jaguar Land Rover has been an ideal partner for us due to its sophisticated vehicles and demanding customers,” notes Richard Counihan, Chief Executive Officer at Enprecis. “Expanding into additional regions and supporting new devices will help us give a voice to Jaguar and Land Rover owners everywhere.”