Building Brand Value with Toyota and Porsche

Building Brand Value with Toyota and Porsche

Image From Media Portal by Porsche In the last post, we defined brand-value in the automotive market as a strong alignment of strategy, deep customer insight, and brand control. Now, we are briefly focusing on how total brand value is built. Auto brands with the right...
Defining Brand Value in the Automotive Industry

Defining Brand Value in the Automotive Industry

Toyota, BMW, Ford, Mercedes-Bens, Honda, Nissan, Audi, Tesla, Land Rover, and Porsche are some of the most powerful brands in automotive. With brand values between $5 billion USD and $25 billion USD, they amount to $139.28 billion USD in brand value. So why are some...
3 Expert Tips for Customer Feedback Surveys

3 Expert Tips for Customer Feedback Surveys

3 Expert Tips for Customer Feedback Surveys Requesting customer feedback is imperative to ensure you are on the same page as your customer. You can get feedback in more than a few ways such as requested social reviews, usability tests, customer interviews, NPS scores,...
Collection and Processing of Personal Data

Collection and Processing of Personal Data

Most businesses today are aware of the need to have a comprehensive data security strategy to protect themselves, their employees and their customers from various security threats. Fortunately for many small to medium-sized businesses, due to their size and simpler...