by Harpreet Atwal | May 28, 2018 | Expertise
Image From Media Portal by Porsche In the last post, we defined brand-value in the automotive market as a strong alignment of strategy, deep customer insight, and brand control. Now, we are briefly focusing on how total brand value is built. Auto brands with the right...
by Ruby Gidda | May 15, 2018 | Expertise
Toyota, BMW, Ford, Mercedes-Bens, Honda, Nissan, Audi, Tesla, Land Rover, and Porsche are some of the most powerful brands in automotive. With brand values between $5 billion USD and $25 billion USD, they amount to $139.28 billion USD in brand value. So why are some...
by Harpreet Atwal | Apr 30, 2018 | Expertise
3 Expert Tips for Customer Feedback Surveys Requesting customer feedback is imperative to ensure you are on the same page as your customer. You can get feedback in more than a few ways such as requested social reviews, usability tests, customer interviews, NPS scores,...
by Anthony Giagnacovo | Oct 31, 2017 | Expertise
The Enprecis Group system brings together valuable data and practical, as well as predictive analytics to afford clients a much broader perspective of their customer base. This, in turn, assists in producing actionable intelligence for the delivery of a qualified...
by Glenn Davis | Oct 24, 2017 | Expertise
Most businesses today are aware of the need to have a comprehensive data security strategy to protect themselves, their employees and their customers from various security threats. Fortunately for many small to medium-sized businesses, due to their size and simpler...
by Anthony Giagnacovo | Oct 17, 2017 | Expertise
The connected consumer The retail sector is undergoing massive transformations in response to the shift in customer expectations of what a shopping experience should be like. Retailers like Amazon have taken the world by storm, as they have successfully engaged with...
