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Top Tips from Telematics Detroit: Linking Owners with Resources

Telematics are a hot topic in the auto industry. Here are some takeaways from the industry's biggest telematics conference in Detroit.

This post contributed by executive director of business development, Richard Saxton.

Telematics Detroit 2011, the industry-leading conference on automotive telematics, covered a broad range of topics last week. From ease of use to safety, Telematics Detroit addressed various aspects of the telematics technologies that increasingly enhance the driving experience with information and comfort. Joel Maduck’s Telematics Detroit summary for CSR called out several conference themes, including telematics ease of use, standardization, and abilitiy to support entertaining vs. useful features.


One of the conference’s top announcements, and an exciting step for Enprecis as a Hyundai partner, was Hyundai’s new Blue Link offering. Blue Link is a telematics system that connects drivers with emergency assistance, remote vehicle unlock, voice to text, turn-by-turn navigation, traffic information, service appointments, and other features critical to the driving experience. Blue Link is available starting with the 2012 Sonata this summer and the Veloster 3-door coupe this fall. As part of the Blue Link launch, Hyundai will provide Blue Link features free of charge for a complimentary period that includes 6 months of core safety services as well as three months of convenience and navigation tools.


At Telematics Detroit, Blue Link earned two Telematics Update Awards: Best Cloud Based In-Car Application Award, shared with Entune from Toyota, and the Industry Newcomer Award, shared with Nissan's LEAF CARWINGS. The recognition for such a wide-ranging feature as Blue Link clearly proves the diversity of telematics and the potential for the industry to continue growing across many channels.


With all the telematics options available through Blue Link and other features, one might forget that engine, chassis, brakes and even seats are really still the essential vital parts of a vehicle. All of this complex vehicle connectivity allows drivers and passengers to be more productive, protected, and content while getting from A to B, enhancing the driving experience without changing the physical vehicle. Technology will allow more such subtle improvements in the future, but will come at a cost of using data to figure out how to do it right.

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