The Enprecis Blog
Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.
Posted by Kerry Skemp | Feb 07, 2011
Each year, the Super Bowl is a showcase for automotive industry ego, but 2011 featured some particularly audacious and appealing ads. Whose car commercial was the most appealing, and why? Enprecis weighs in.
Posted by Kerry Skemp | Jan 31, 2011
Recent research suggests that video game players drive more dangerously than those who don't play video games. Is this correlation caused by video games? How can the auto industry help all drivers stay safe?
Posted by Kerry Skemp | Jan 13, 2011
China's market has been growing at record rates, but so has its production. Will one overtake the other, with negative consequences for the auto industry in China?
Posted by Kerry Skemp | Jan 02, 2011
Volkswagen has at times had a shaky reputation for quality, but looks to emerge into a new era of sales with a revamped sedan.