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The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

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Super Bowl Spots and Automotive Advertising: The Future of the Industry

Each year, the Super Bowl is a showcase for automotive industry ego, but 2011 featured some particularly audacious and appealing ads. Whose car commercial was the most appealing, and why? Enprecis weighs in.

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Video Games Making Drivers More Dangerous... Or Are They?

Recent research suggests that video game players drive more dangerously than those who don't play video games. Is this correlation caused by video games? How can the auto industry help all drivers stay safe?

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Overproduction Possible if China Auto Market Triples?


China's market has been growing at record rates, but so has its production. Will one overtake the other, with negative consequences for the auto industry in China?

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Volkswagen to Overcome Quality Issues?



Volkswagen has at times had a shaky reputation for quality, but looks to emerge into a new era of sales with a revamped sedan.

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