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The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

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Top Car Technologies at the Frankfurt Motor Show

Enprecis customers are debuting new and exciting vehicle technologies at the 2011 Frankfurt Motor Show. Read on to see what the buzz is about.

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What Informs Vehicle Purchase Decisions? Test Drives Top the List

Consumers need information to help drive their vehicle purchase decisions. Enprecis decided to find out what the top sources of information are for car buyers in the U.S.

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Enprecis Clients Have Significant "Appeal"

Different quality measurement systems produce different quality scores--but Enprecis clients continue to do well on them all!

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Apples, Oranges, and Bananas: A Basket of Approaches to Vehicle Quality Scores

Why do different vehicle quality studies find different results? We explore the varying methodology of quality studies, which automakers eventually use to reach the same end goal: sell more cars.

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Call Center Success: Consumers in China DO Use Email

Market research suggests that consumers in China use mobile phones far more frequently than email, making the prospects for email survey delivery seem bleak. However, a pilot program to gather customer email addresses in China has experienced unexpected successes and up to 25% response rates.

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