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The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

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Chinese Language Automotive Business Intelligence Tool Launched by Enprecis

China is an untapped market for many automakers. Enprecis is pioneering the process of understanding consumers in the region, by effectively collecting customer data and providing Chinese language tools to in-country engineers and analysts.

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Enprecis Continues Expanding into Global Markets

Enprecis grows global business with help from the Department of Commerce.

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Chrysler Successes in Consumer Reports and Vehicle Sales

Chrysler Group is the top domestic brand in both Consumer Reports rankings and vehicle sales improvement percentage. How did it rise to the top from a precarious position? Mostly due to a focus on quality.

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Washington State China Accelerator Program Launches with Enprecis

Enprecis is proud to be one of the initial recipients of a China Accelerator incubator grant from Washington State. The grant will help us grow our in-country representation in China to better serve existing and future clients in the developing country.

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Creating Tailored Surveys and Educating Drivers with a Feature Matrix

A feature matrix can help tailor surveys to specific vehicle features, providing a better survey experience.

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