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The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

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Hyundai and Hybrids: Opposites in the Auto Industry

What does Hyundai have in common with Toyota? Perhaps not as much as you'd think, at least in terms of loyalty.

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Augmented Reality Car Ads: The "Second Half" of Auto Advertising?

We've reviewed Super Bowl ads a time or two in the past. But where are they going next?

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Sergio Marchionne Shares His Secrets

Ever wondered how Chrysler went from near-bankrupt to big success? A 60 Minutes spot explores the transition.

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The State of Car Radio: AM, FM, HD, XM, etc.

Do you listen to radio... only in your car? You may not be alone. We explore why AM/FM radio remains strong and determine what trends may come next.

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Market Research Blog Post

Super Bowl Car Commercials: Effective or Just Entertaining?

Plenty of people watch Super Bowl car commercials. But do those viewers go on to buy cars? Enprecis decided to find out.

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