The Enprecis Blog
Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.
Posted by Kerry Skemp | Apr 09, 2012
What does Hyundai have in common with Toyota? Perhaps not as much as you'd think, at least in terms of loyalty.
Posted by Kerry Skemp | Apr 05, 2012
We've reviewed Super Bowl ads a time or two in the past. But where are they going next?
Posted by Kerry Skemp | Mar 26, 2012
Ever wondered how Chrysler went from near-bankrupt to big success? A 60 Minutes spot explores the transition.
Posted by Kerry Skemp | Mar 23, 2012
Do you listen to radio... only in your car? You may not be alone. We explore why AM/FM radio remains strong and determine what trends may come next.
Posted by Kerry Skemp | Feb 13, 2012
Plenty of people watch Super Bowl car commercials. But do those viewers go on to buy cars? Enprecis decided to find out.