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The Enprecis Blog

Merging incisive analysis of industry developments with a deep understanding of customer opinion, the Enprecis blog occupies an important space at the crossroads of the automotive, market research, and technology industries. Rely on us for insights and analysis you can't find anywhere else.

 

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Going Mobile with Luxury Brands

Mobile is big. It's especially big with luxury brands. What are some ways that high-end brands can better engage customers on the go?

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Does Siri in Cars Suggest a Google vs Apple Showdown?

Apple announced this week that Siri will become a part of many new vehicles. What does this mean for the automotive industry?

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Why Natural Gas Cars Aren't Accelerating Like You'd Think

Natural gas is cheap and plentiful. Oil is expensive and getting rarer. So why aren't we powering our vehicles with compressed natural gas (CNG)? Car blog Jalopnik looks for the answer, which we break down into three components: practical, environmental, and experiential.

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Market Research: Conclusions or Conjectures? The Exploration Mindset

How can we enhance survey data to go beyond direct customer responses? Contextual data and informed conjectures are two efforts that may help.

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Enprecis Wins World Trade Club Emerging Trader of the Year Award

Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.

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