The open road

Twitter Feed




Archive of Blog Posts

Enprecis blog archives are a great resource for finding old blog posts by date. Different categories can also drive effective review of posts.

Archives

Blog Post Icon

Feature Fatigue: When to Say No to the Upgrade Package

Car owners don't always understand how to use their cars. Sometimes they don't even know how to order the features they want. See why people over-order and under-use the advanced automotive features available.

Share |




Blog Post Icon

The Tesla Problem: When Your Car Knows More Than You Do

Tesla and the New York Times recently scuffled over Model S performance. What does it mean when consumer perceptions clash with the data?

Share |




Blog Post Icon

Top Automotive Takeaways from CES 2013

The Consumer Electronics Show (CES) always brings a bunch of appealing technologies. But which are the ones that have the greatest implications for the automotive industry? We take a look at some top contenders.

Share |




Blog Post Icon

Make the Most of Your Smartphone with Moj.io

Always wanted to integrate your smartphone with your car? Moj.io may have done it for you.

Share |




Blog Post Icon

2012 LA Auto Show Preview

The 2012 LA Auto Show launches Friday, November 30, in Los Angeles, bringing with it several new-but-not-so-new models. We cover what to look forward to and what to skip over at the event.

Share |




Blog Post Icon

Going Mobile with Luxury Brands

Mobile is big. It's especially big with luxury brands. What are some ways that high-end brands can better engage customers on the go?

Share |




Blog Post Icon

Does Siri in Cars Suggest a Google vs Apple Showdown?

Apple announced this week that Siri will become a part of many new vehicles. What does this mean for the automotive industry?

Share |




Blog Post Icon

Why Natural Gas Cars Aren't Accelerating Like You'd Think

Natural gas is cheap and plentiful. Oil is expensive and getting rarer. So why aren't we powering our vehicles with compressed natural gas (CNG)? Car blog Jalopnik looks for the answer, which we break down into three components: practical, environmental, and experiential.

Share |




Blog Post Icon

Market Research: Conclusions or Conjectures? The Exploration Mindset

How can we enhance survey data to go beyond direct customer responses? Contextual data and informed conjectures are two efforts that may help.

Share |




Blog Post Icon

Enprecis Wins World Trade Club Emerging Trader of the Year Award

Enprecis has received the Washington State Emerging Trader of the Year Award from the World Trade Club, in recognition of continued global growth.

Share |