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Automotive Quality – What You Should Know

This article will serve as an introduction to a series about what is both known, and what is unknown, about automotive quality. It will be useful for a wide range of readers; for those in the industry, as well as for end customers of every level of expertise from...

3 Expert Tips for Customer Feedback Surveys

3 Expert Tips for Customer Feedback Surveys Requesting customer feedback is imperative to ensure you are on the same page as your customer. You can get feedback in more than a few ways such as requested social reviews, usability tests, customer interviews, NPS scores,...

Collection and Processing of Personal Data

Most businesses today are aware of the need to have a comprehensive data security strategy to protect themselves, their employees and their customers from various security threats. Fortunately for many small to medium-sized businesses, due to their size and simpler...

Automotive Quality – What You Need to Know

This article will serve as an introduction to a series about what is both known, and what is unknown, about automotive quality. It will be useful for a wide range of readers; for those in the industry, as well as for end customers of every level of expertise from...

CX is nothing without Data Analytics

The concept of Customer Experience was first brought into focus by Holbrook and Hirschman in the mid-80s. The notion has extended Experience as an important factor in understanding consumer behavior and driving value. Customer Experience Managers recognized the...