Building Brand Value with Toyota and Porsche

Building Brand Value with Toyota and Porsche

Image From Media Portal by Porsche In the last post, we defined brand-value in the automotive market as a strong alignment of strategy, deep customer insight, and brand control. Now, we are briefly focusing on how total brand value is built. Auto brands with the right...
Automotive Quality – What You Should Know

Automotive Quality – What You Should Know

This article will serve as an introduction to a series about what is both known, and what is unknown, about automotive quality. It will be useful for a wide range of readers; for those in the industry, as well as for end customers of every level of expertise from...
3 Expert Tips for Customer Feedback Surveys

3 Expert Tips for Customer Feedback Surveys

3 Expert Tips for Customer Feedback Surveys Requesting customer feedback is imperative to ensure you are on the same page as your customer. You can get feedback in more than a few ways such as requested social reviews, usability tests, customer interviews, NPS scores,...